Posted on July 14, 2022. -Create A strategy of link building. 2. Domain Authority and Page Authority (DA/PA) are indicators developed by MOZ, a very respectable and reputable digital company, which predicts how well a page will rank in search engine results. Domain authority is the score Moz uses to track how your website’s total domain performs when it comes to SEO and organic traffic, whereas domain rating is the scoring system developed by Ahrefs. It's important that visitors to your site can do two things right away: know what the page they land on is about and easily find the information they're looking for. Build good content, i'm sure you have read it a thousand times before on here and many other forums, but good quality content and being active through social channels is by far the best and most sustainable way of building inbound links and ultimately influencing domain auth. The truth is, there is no specific or ideal number to be considered “good. Page Authority. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Domain Authority runs from a scale of 1-100, with a higher score indicating that your website will have a better chance of ranking competitively in search engines. Domain Authority is the ranking potential of pages on that domain. The score of PA is from one to 100. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages. Brand Authority is a metric developed by Moz that shows the strength of a domain's brand. Improve your customer experience and boost rankings. Now that you understand how vital a good Moz domain authority score is to boost your website’s performance, it’s time to learn how to actually improve the metric. Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers. Moz’s link analysis tool provides a historical analysis of your domain authority for the previous year. E. 3. However, they will give a good indication to the overall authority of a site as these metrics are closely related to PageRank, which is a Google metric. When it comes to Domain Authority, the most common idea is to reach a goal of Domain Authority score of 100. New Releases Get the scoop on the latest and greatest from Moz. The best way to find a page with a good page authority is to compare various page authority scores you have collected to determine which is the best and make your content even better. Moz Domain Authority, Explained. Domain authority is a measure of a website’s rank in search engine results and may be considered an indicator of its overall quality. The “a” portion of the links stands for attribute, the “href” stands for hypertext reference, meaning you are about to enter the destination of the link, the URL portion beginning with “is the page you are pointing the link to, the word “hedgehog map” is the anchor text and is the clickable, visible part of the link, and the “</a> closes off the attribute. Domain Authority is not the only site authority metric. com. This means that you can expect to see new data roughly once a month. Moz uses a score called Page Authority to calculate this prediction. Your site may have thousands of broken links or millions of broken. It shows us two things. Moz developed this SEO scoring system. Here is the questions, please do answer from top to bottom, because if you have answered "NOT GOOD" for the first question, then the rest of the question will definitely be "NOT GOOD" too Every single back link source i used below (for question #2 and #3), comes from a good domain (it is an extremely wellknown website in Indonesia) 1. You’ll get closer to a good Domain Authority score because you will only have credible and authoritative sites linking to your website. That’s right. Moz offers other scores and ranks as well, and one of those is the Spam Score. For example, in the SEMrush14-day free trial, you can only get. It is used for calculating the overall worthiness of the backlinks of a webpage. Moz Rank is a metric that measures the popularity and authority of a website based on the quality and quantity of its backlinks. This website ranking measure is determined on a logarithmic scale and the score ranges from 1 to 100, 1 being where all new websites start and move. Page authority (PA) is one of the metrics developed by Moz. Lastly, improving your page authority ranking requires a strategic approach that involves optimizing your content, building high-quality backlinks, and ensuring a positive user. So, there is no Good or Bad Page Authority of a page; rather than it is a comparative study. Page Authority is based on Moz web index data and takes dozens of factors into account. I've been looking all over the internet for a way to check Page Authority in bulk. MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. Get a visitor to give permission for you to follow up (by email, phone, etc. Building linked unstructured citations — references to a business' contact information on a non-directory platform, like a blog or a news site — is important for moving the ranking needle for local SEO. What is interesting: MozRank, my competitor is ahead and for. September 17, 2021 By Vibhav Gaur. While domain authority refers to the overall ranking potential of an entire website, page authority pertains to the ranking potential of a specific webpage. As the search landscape has continued to morph and change, we knew that both DA and PA warranted updates in order to better keep pace with the search engines. So in looking at my first campaign with 3 of my top competitors, I have a domain authority of 65, and my competitors are 31, 43, and 38 and yet all of them outrank me by quite a bit. Moz’s Domain Authority Checker and Ahrefs’ Website Authority or Domain Rating checker will provide you the same insights into how your site is. Keyword Difficulty puts more weight on higher-ranking, more visible. Page authority, also created by Moz, works similarly to domain authority but ranks individual pages on your site. Founded in 2004, Moz offers an advanced all-in-one SEO tool to help websites improve their search engine ranks. It uses a number of signals taken from the Moz crawler and tries to predict how well a domain will perform in search results. Page Authority is based on data from our web index and takes. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. Both mozRank and PageRank (both academically and in the real world) have very few pages at the top (mR/PR 10) and many, many pages at the bottom (mR/PR 1). Page Authority is the value of a page measured between 0 and 100. Because the page didn’t rank very well, I rewrote the URL, putting the exact keyword combination in it. As previously mentioned, it all starts with good content. 5 and 6 have their domain authority in the 70-80 range. Page authority is an indicator of a page's ability to rank. Domain Authority & Page Authority (DA/PA) Moz’s proprietary authority metrics provide powerful insights at a glance and are best used as benchmarks relative to your competitors. Now, Moz’s Page Authority is probably the best measure of the strength of an individual page. See which Moz SEO solution best meets your business needs. You can also try sevices like Outbrain or Taboola. Step-by-step guides to search success from the authority on SEO. GIVES is the acronym for Domain Authority, as the name suggests is the domain authority. 0 is on the way, bringing more accurate predictions of page-specific search performance and stronger correlation with the SERPs. DA is a good indicator of a website’s potential for organic visibility. Because the metrics used to determine a good Domain Authority are designed to work in the same way Google’s algorithm works to identify trustworthy. 1. Instead, it gives a comparative analysis between the web pages of your site and your competitors. Once complete, check the status code column for any 301s. A brand-new website will always start with a Domain Authority score of one, and that score will increase as the site earns more and more authoritative backlinks. But first, let’s look at page and. Page Authority according to Moz. BuzzFeed. Inbound Links (backlinks) - An incoming link from a page on another website back to your own site. Our partners are. Creating your Google+ Local page for your local business is your first step to being included in Google's index. Domain authority is a score created by Moz (SEO software) to help businesses understand their website’s performance in the search engine result pages. This score can compare websites or track the ‘ranking. The first step in creating a robots. MozBar Location: You can decide if you want the SEO bar at the top or bottom of your screen. Page authority. and a complete view of your organic search performance. Google’s “People Also Ask”. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Created by Moz, sites are given an assigned number, or a score, from 1-100; the higher the score, the. The philosophy behind it all was that when you want to see the best results. Page Authority is a 1–100 scale developed by Moz that estimates the likelihood of a page’s ability to rank in a search result, based on our understanding of essential ranking factors. . This score also ranges between 1 and 100, and is important because it is similar to DA, and affects your site’s standing. Consider the recipient's preferences, interests, and the occasion for which you're creating the gift box. Build More High-Authority Links. Page authority is different from domain authority, which measures the authority of an entire website. Think about where your post and link are going to be in the long term. Here are some of the ways we’re changing things up: The. 2. Create exit portals where users will drop off. What is Page Authority? Page authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. Moz is an authority in online search with powerful SEO and Local Search platforms to help marketers improve the position of their brands, business locations and competitive rank in search results. Matt Cutts confirmed this in 2013 when he explained that a 301 loses the exact same amount of PageRank as a link from one page to another. Page authority scores a single page on your. New websites and pages always start at 0 and need time to gain authority. Domain Authority (DA) is a metric first developed by Moz that predicts how likely a domain is to appear in the SERPs compared to its competitors: It's important to highlight that Google doesn't use Domain Authority as a ranking factor to decide how to rank websites. A similar concept using "hub" and "authority" pages was put forth by Jon Kleinberg, a Cornell professor with grants from Google and other search. Moz's Domain Authority search engine ranking score ranks from 1 to 100, with the higher numbers meaning probability of better results in the SERPs. These terms were created by Moz – a SaaS company – and are used for different purposes. If you’re going into 2022 still wondering what DA is and what. Opening external links in new tabs can reduce website bounce rates. Domain Authority, a number to determine the strength of a website, is a rating system developed by Moz. It provides better insights into the strength of. SEO stands for search engine optimization. It was created by the SEO software company Moz, and is not a part of PageRank or Google’s ranking factors. The frequency at which Moz updates Domain Authority (DA) and Page Authority (PA) values can vary, and it's important to understand the general timelines involved. Most common SEO strategies such as quality content creation and link building are solely done with the purpose of enhancing the page authority. What Is Page Authority? Page Authority or PA is a score which was created and developed by marketing analytics company Moz, to indicate where a specific page will rank on SERPs. SEO involves optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers and support your wider digital marketing efforts. Note that "bad" doesn't mean low-authority links. Domain authority (DA) is a score created by Moz in an effort to help marketers gauge the authority of websites and their likelihood to rank for keywords. Date Crawled - The date on which this page was crawled for. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank in search engine result pages (SERPs). The no index page will be excluded from Google's search index, So it will not help you rank for that term unless you have other pages that are cannibalizing it and trying to rank for that term as well. Moz Rank is one of the most popular and dependable metrics if you want to measure the authority of a domain or web page. Other big SEO brands and keyword research tools with large link indexes have developed their own authority metrics. Moz Domain Authority: This metric measures the strength of a domain’s backlink profile and overall SEO health, and is based on a scale of 0 to 100, with higher scores indicating better performance. DA is a hot topic in the SEO and marketing world. Ahrefs Website Authority Checker. Historic domain authority is easy to check. Key Takeaways. This is a dynamic,. It was created by the. Luckily, Brand Authority gives you clarity. In general, the closer a website's DA PA is to 100, the more likely it has a good domain authority. When spelled with a capital D, capital A, it's Moz's own metric. Browse MOZ's product catalog and select the items you want to include in the gift box. PA is a Moz metric, and while it can be used as a good gauge of page strength and ranking potential, it is not used by search engines to determine ranking outcome. It is based on a combination of factors including the age of the domain, the number of links pointing to the page, the quality of those links, and the overall popularity of the site. This value, which can range from 0 to 100, indicates how valuable your website domain is. 2. Is there a way to do this? Would I need the SEOmoz API? And what is the charge? All I. This article will discuss what constitutes a good Page Authority score and the differences between Page Authority and Domain Authority. 2. In my opinion, these concerns are largely unfounded. The small idea of the popularity and the authority of your website is given by this MozRank checker. Domain Authority is a proprietary Moz metric used to predict how likely a web page is to rank in search engine results, based on a variety of factors, but like Google’s E-E-A-T, it depends largely on the number and quality of links that web page has earned. In case you subscribe for Moz-Pro, the tools that you will have access to can’t be available to the person who hasn't subscribed for it. • Domain Authority extends its coverage. This term can be easily confused with the Domain Authority (DA) metric developed by Moz. By looking at a specific. . One thing to be aware of, Google does not look at page authority (PA) or domain authority (DA) specifically as these are Moz metrics. Domain Rating is a comparative metric (like Moz’s DA) that compares the strength of a website’s backlink profile to others in Ahrefs’ database. As the creator of the DA score, they offer the ideal domain authority checker. Domain authority is a metric which was created by Moz (SaaS company), for the purpose of rating a website on a scale of 1-100, (100 being the best and 1 being the worst). Spearman’s rank correlation is used, as we’re comparing ranked variables (organic ranking) with logarithmic (ish) metrics like DA, and variables with extreme high-end values (like. My domain authority is 35 (homepage Page Authority = 45) and my website has been up for years: Most random pages on my site (like this one) have a Page Authority of around 20. There is even an interesting Twitter thread in 2020 from the co-founder of Moz, Rand Fishkin. Page authority or PA is a popular score developed by Moz that helps to predict how well a specific web page will rank on the SERPs. 2. g. This number is on a logarithmic scale, which means it's exponentially harder to grow X number of points the higher you are up on the scale. Generally speaking, your own Brand Authority score isn’t worth obsessing over. Domain Authority (DA) is a metric that Moz builds tools to help improve SEO, developed to predict how well a website will rank on search engine results pages (SERPs). Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERPs). 2. This afternoon,. It is based on dozens of factors, including the quality and quantity of inbound links. But if you are looking for a difference or comparison of the Domain authority vs. When users are coming from one URL to another, they don't want to see broken pages, and those link signals can pass relevance and value to Google. What is Page Authority? Page Authority (PA) is a metric developed by Moz that predicts how well a specific page on a website will rank on search engine result pages (SERPs). Page authority (PA) is a score developed by the SEO company Moz. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). " Then, click "Upload List" and "Paste. Keyword Explorer. Moz first introduced the metric, but other tools have developed similar authority metrics. 0. Good Page Authority corresponds to a web page being able to compete in the SERPs for. Just follow my advice below and get all the information you want about your domain authority. Similarly, the closer a website's score is to 0, the lower its DA score will be. 1. Go to a website that offers a page authority checker tool such as Ahrefs, Moz, or SEMrush. 0. Format content for readers & robots. Lastly, check out this post from Curata - HUGE list of opportunities. Page authority also builds faster than domain authority. Page authority is different to domain authority, which measures the authority of an entire website. Both mozRank and PageRank (both academically and in the real world) have very few pages at the top (mR/PR 10) and many, many pages at the bottom (mR/PR 1). With Brand Authority, Moz makes the elusive but powerful idea of brand into concrete and actionable data. According to Moz, there is not really a "good" or "bad" domain authority score. Link building for local SEO. How is the Page Authority calculated? Similarly to the Domain. What is Page Authority (PA) PA is another parameter of Moz. Page Authority (PA) - A Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics. The more links you have pointing at your Twitter page the more likely Roger will pick it up, but I really would not worry about it. It’s all well and good filling your page with links, but if they’re irrelevant to. Moz Link Explorer. The higher your Domain Authority score, the more likely you will rank on SERPs – and the better your chances of winning new customers. Indexation by typing a URL directly into the search bar or the browser bar and seeing whether the page is indexed. May use techniques to improve your ranking. What is Page Authority (PA)? When you look up what is domain authority Moz for your website, you will also see your page authority. It’s important to have a good understanding of the types of links that you can build, as well as understanding the technical aspects of links. The Page Authority, or PA, is a measure developed by Moz to which SmartKeyword, as a partner, gives you access. According to Moz. Case Studies Explore how Moz drives ROI with a proven track record of success. Moz’s Link Explorer also finds lost and broken links, gives you Moz Page Authority and Domain Authority scores, and helps you find the top-performing content on your site and others. You can search up to 10 queries every month with a free Moz account. page authority then you are at the right place. com Page Authority 2. 28 Root Domains linking to the site. You'll notice the Y-axis is showing a hypothetical Link Juice metric on a log scale. Keyword Research Tools AhrefsTo rank on the top on the web, its highly recommended to have higher Moz Rank. Below is a table for general understanding of what is a good authority score. Get free link data. It is useful when trying to get a rough idea of how strong a particular domain may be. What is considered a good Domain Authority? The higher your website’s Domain Authority, the more likely your website is to have a high rank within the search engine results pages (SEPRs). Keeping an eye on drops. The current homepage has a Page Authority is 41, mR : 4:53 and Domain Authority is 31. Moz Academy Upskill and get certified with on-demand courses & certifications. Page Authority is a website scoring system developed by Moz, an industry leader in all things digital marketing analytics. We talk about it, debate its importance, and joke about Google using it to rank websites (they don’t). STAT SERP tracking and analytics for enterprise SEO experts. They are great for tracking your progress over time. Remove any bad links and fix any broken ones that may hurt your domain score. You may get some errors. The “a” portion of the links stands for attribute, the “href” stands for hypertext reference, meaning you are about to enter the destination of the link, the URL portion beginning with “is the page you are pointing the link to, the word “hedgehog map” is the anchor text and is the clickable, visible part of the link, and the “</a> closes off the. Our new DA score does a much better job of discounting bad links, as Google clearly tries to do. The domain authority, also known as Website authority, is an SEO concept that represents how much “strength” a site has to rank in search engines. Page Authority (PA) - Page Authority is a Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics. Great content = quality links = high DA. Moz Links API Power your SEO with our index of over 44 trillion links. This page in the image below has an authority of 44, but the entire domain authority is 91. Moz offers a Free Domain SEO Analysis Tool to help you check your website’s DA. Keyword Explorer. What is Page Authority? Page authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. Boosting page authority is very good for search engine optimization. Both metrics are essential in understanding and optimizing your website’s performance in search engine rankings. So, there is no Good or Bad Page Authority of a page; rather than it is a comparative study. A good Page Authority is a score between 60 to 80 on the PA scale. The scale is logarithmic rather than linear. On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. 50-60 is considered a. that search engines give to established, well-linked properties. The overall likelihood of spam increases as a site accumulates more and more flags, so that the total number of flags is a strong predictor of spam. So, let me take a moment to retrace our steps as to how we got here, where that leaves us, and how we. This term can be easily confused with the Domain Authority (DA) metric developed by Moz. It’s not a ranking factor, but rather, a useful metric for evaluating multiple factors that predict search engine rankings. Keep an eye on those “ People Also Ask ” boxes and keep a record of questions that need your attention there. This metric is calculated by a machine. The overall Spam Score is currently an aggregate of 17 different "flags. Learn more Try Moz Pro free. It’s a free tool, built into Moz. Moz Keyword Explorer. This study is based on the first 20 organic results for every MozCast keyword (10,000 keywords), on both desktop and mobile, from a suburban location in the USA. Brand Authority uses two core Moz strengths: (1) Our deep knowledge of search results and rich search features, and (2) Our massive database of search volume information. 301 redirects result in around a 15% loss of PageRank. Find the low-hanging keywords (the ones that are on the second and third pages of Google SERP) with high search volume. Focus on top-level pages, pages that convert, and high-authority pages first. Loganix DA Checker. If you are unsure what a good domain authority rating is, consider these ranges: DA below 30 is considered poor; DA of 30 to 40 is below average;A Little on Page Authority. They sell Lennox. Moz Extension on Chrome. The Page Authority calculation is more of a comparative measure with which the results of Google’s first results page is. The Authority could be suffering from any or all of the following: Keyword research is 5. Page authority is the score that predicts how well a page will perform on SERP. Further reading:. Enter the specific URL from your domain you want to discover linking opportunities for. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Domain Authority (MOZ) vs Page Rank (Google) Ever since Moz released DA, it has been compared to and confused with Google’s PageRank and even mistakenly referred to as a “Google metric. Your PA score is measured on a scale of 1 to 100, with higher scores indicating. Domain Authority should not be confused with Google’s E-E-A-T concept of authority. Meaning that, PageRank doesn't take into account anchor text. In the last six months domain authority, page authority, domains linking to the site have declined. Also, while domain authority is a good benchmark, it is not always 100. Keyword Difficulty puts more weight on higher-ranking, more visible. Attention: How to reduce HTTP requests to improve page loading speed #7. 4. Moz PA DA Authority Checker is a tool developed by Moz that provides a score for a website's authority based on a proprietary algorithm. Two links from the same website would only be counted as one linking root domain. External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes. Both Moz and Semrush offer free and paid versions. will need to consider their Page Authority in order to be seen more favorably by search engines at large. It’s an important factor to consider when optimizing your website for search engines. We can’t all be Google or Amazon, and a “good” Brand Authority score depends a lot on your niche and your aspirations. Page authority. Page authority is different to domain authority, which measures the authority of an entire website. Moz Link Explorer lets you check the domain authority of any website. Imagine your website as a contestant in an extremely. Higher scores indicate that a page has high authority and is likely to perform better in SERPs. Quora has very neat and tidy SEO. By removing bad and broken links, you’ll help improve your domain ranking. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. Domain authority is considered to be one. That means that as you go up the scale, each step up becomes harder and. PA is a Moz score that helps you anticipate how any website page will rank on the Google search result. This means that any article, product web page, about page, etc. The price varies from $99 – $999 per month for month-to-month plans and $79 – $799 per. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. So just simply download and install it, here is the link. E. At this point, the site has a DA of 22 and the home page has a PA of 35. It is used to describe the strength and quality of a page or a website. The scores are between one and 100, the higher the score the greater the ranking ability. What is a good Moz domain authority? Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best) using an algorithm designed by Moz. . Semrush. Overall i can rate moz. At Moz, we believe there is a better way to do marketing. The first definition refers to an unconfirmed but widely assumed general set of criteria for how Google and other search engines order results in search results pages. Page authority (PA for short) is a site performance measurement metric developed by Moz. However, before you sign up, you should embark on a free 30-day trial to make an informed decision. Page Authority. Having a good page authority doesn’t guarantee that your website will rank very high in Google search. You’ll see a summary of data, including Domain Authority, Page Authority, and Brand Authority™. An expert page is a document that links to many other topically relevant pages. Page Authority (PA) is a score developed and trademarked by Moz that predicts how well a given page will rank on search engines. I am a bit puzzled as to how the PA can be so much higher than DA. How To. However all my sub pages are basically non existent. They estimate a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. The "Spam Score" is the Moz metric that. So the more quality links you have pointing to. So bottom line, Domain Authority is a proxy for a metric inside Google, which we no longer have access to. . What Is Domain Authority? Moz defines domain authority (DA) as a score attributed to a website based on the number of linking root domains and the likelihood of it ranking on a search engine’s result pages (SERPs). In your opinion, how important is it to go out and create back links for a p. Page authority checker tool was generated by Moz, a tool which notifies about the current rank of a single URL or a specific page. It will also be compared with other pages in the same industry and then evaluate the final score. Explore all the free SEO tools Moz has to offer. Page authority scores range from 0 to 100 and it is a basic metric: higher scores mean the page will rank better and low page authority means the probability is less. Like Domain Authority, Page Authority has served the SEO community for years as a measure of a page’s ability to rank. It's created by an SEO tool, in this case Moz. As a result, we’ve made the tough decision to delay the launch of Page Authority 2. LinkedIn. Moz Local Raise your local SEO visibility with complete local SEO management. Note: You can use the tool for free, but you’ll need to create an account first. First up, we have Domain Authority: This is Moz’s way of sizing up the link authority of an entire site… not an individual page. The reason is that Moz's ranking operates a holistic ranking system that is difficult to manipulate. The same happens for home. Page authority is the metric that measures and forecasts how well a specific page will rank on search engines. press@moz. Moz Local Raise your local SEO visibility with complete local SEO management. Moz Page Authority predicts the likelihood of a single page to rank well, regardless of its content. Moz also calculates the Page Authority (PA) for a specific URL, scoring it the same way that it does for the domain as a whole. The free versions of both these tools have their own set of limitations and benefits. Enter a competitor’s domain, subdomain, or exact page. It is essential to know about the current Page Authority of a website that which page requires updating. This is the thing: I launched a new website in January, replacing our old website that did pretty good in the SERPs. 2. 7. If your new URL scheme isn’t universally better than the old one, some pages may permanently lose ranking. ”. Page Authority scores. Through proven expertise, you build authority and trust in your field. By improving the quality of your traffic, your conversion rate and number of leads will also increase: Traffic: 200. One question, though. Moz Academy Upskill and get certified with on-demand courses & certifications. Ahrefs DR is based on the number and quality of. Domain Authority is a metric developed by Moz (well-known SEO software company) that scores a website based largely on the quality and number of that website’s inbound links. " You can think of each flag a potential "warning sign" that signals that a site may be spammy. 2. 179 Total Links. The higher the value, the easier your site can dominate the first few pages of Google. The more pages have a good value; the more pages will be placed higher in Google. They offer numerous tools to help your SEO plan succeed.